Our client is looking for a contractor to join our team as strategist to help drive end-to-end campaigns and increase demand for their bundle of products. Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. If you get excited about building and launching new businesses by partnering with teams across, you’ll love it here.
They are looking for a marketer who thinks outside of the box who creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to create pipelines via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within the Company.
In this role you’ll get to
● Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
● Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web personalization, advertising, content syndication, and other paid and organic channels
● Understand our client’s products and customer journeys and how to successfully market and engage our key targets and personas
● Expand our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
● Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.
● Leverage marketing automation tools and related technology integrations to increase demand.
Apply Now!
Braintrust Job ID: 6593
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.